privacy policy

Effective Date: This policy was last updated on January 1, 2024.

Rockwell Tharp takes your privacy concerns seriously. This privacy policy explains what personal information we may collect from you when you visit our website or our stores, how we use this information, to whom it is disclosed, and how we safeguard it.

The information on this website and our privacy policy are subject to change from time to time. Any material changes to our privacy policy and practices will be reflected on this page so that you can be aware of what information we collect and how we are using and/or disclosing it. By using our website, you signify your consent to our privacy policy and consent to the collection and use of this information by Rockwell Tharp. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY YOU MAY NOT ACCESS OR OTHERWISE USE THE SITE.

What information does Rockwell Tharp collect?

Information Collected Directly from You

Rockwell Tharp collects personally identifiable information (“Personal Information”) from you to do all the things typically associated with electronic commerce. Your personal information will be used for the purpose for which submitted, and will not be disclosed to third parties except under the special circumstances described below. Personal information we collect may include your name, gender, address, email address, telephone number, your credit card number, and an assigned password to help protect your privacy. In addition, when you post a photograph, enter or respond to a contest, survey, sweepstakes, or other promotional feature, we may ask you for your name, address, email address, social media user name/handle or other personal information.

This information is collected from various sources including information you provide on through transactions, email registration, sweepstakes, contests, online membership; signing up for the e-mail mailing list in our stores; at special events; or through phone, mail or paper registrations that you submit.

We use this information to do things like:

  • process your online orders
  • open an online account at your request
  • personalize your online experience with content and offers that are tailored to your interests
  • provide customer service, whether it’s responding to a request or following up on an order
  • include you in surveys, sweepstakes, contests, and other promotional offers
  • market our products and services– for instance, by adding you to our email list when you sign up during an online purchase

Information We Observe or Collect through Technology

a.) Navigational Information

Like most web sites, the server upon which this site resides automatically collects navigational information about your visit to this site, including your IP address, your computer type, your web browser type, operating system type and what pages linked you to this site. An IP address is the number assigned to your computer when you connect to the Internet. Navigational information is largely anonymous in the sense that it does not contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.

b.) Cookies and Web Beacons

To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer’s hard drive. Among other things, cookies are used to do things like see how you navigate our Web site, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and purchase history.

Most browsers are initially set up to accept cookies. You can change your browser so that it will not automatically accept cookies. Clearing cookies after each visit here will prevent observations from multiple sessions being aggregated over time. Please consider the consequences of blocking or clearing cookies. Many Web sites rely on their cookies to provide you with services or features that you have requested or expect.

We also use web beacons (also known as clear gifs or pixel tags), which are small image files that we may place on web pages and within web-based email newsletters that we send. A web beacon is a nearly invisible pixel-sized graphic image on a Web page, Web-based document or e-mail message. It helps us do things like view the URL of the page on which the web beacon appears and the time our Web site or email in question is viewed. Web beacons in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized online experience.

Overall, these technologies may be used to help us see which of our interactive experiences online users like most. Cookies and web beacons also allow us to associate your online navigational or transactional information with any personal information you provide (such as name, address, phone number, and email address). We’ll associate this information only for our purposes: to deliver products and services to you; to improve our business; to transact business; and to market our products and services through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you’d be interested in participating in special events, given your preferences. The end result is a more personalized experience that is tailored to your needs and tastes.

Information Others Observe or Collect through Technology

Third-party service providers help us analyze our visitor’s site and purchase preferences, and may help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as “online network advertising”). The following provides more information about these service providers and the choices you have with respect to their services.


We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.


We contract with third-party advertising companies that, in turn, collect anonymous, non-personally identifying information by placing cookies on your browser when you visit us here. This form of advertising is called “behavioral advertising” and we believe that such advertising is a benefit to you because you will see advertisements that are relevant to your interest. These companies may use information (not including your name, address, credit card information, e-mail address, or telephone number) about your visit to deliver our ads on this and other Web sites through their online advertising networks. These companies also provide this information to us which we, in turn, use to gauge how effective our ads are. If you want more information about online network advertising, in general, including access to some online network advertisers that allow you to designate your preferences, or if you do not want to receive such advertising, click here (you’ll leave this site for a centrally managed online site where you can specify your preference).

Does Rockwell Tharp disclose your information to others?

Except as otherwise described in this privacy policy, Rockwell Tharp does not sell, share, distribute, or trade your personal information to unrelated third parties, except under the following specific circumstances.


We use third-party “back-office” contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, monitor site activity, maintain databases, administer and monitor emails, respond to customer service inquiries, fulfill unsubscribe requests, administer and send mobile messages, and provide consulting services. We do not authorize any of these service providers to make any other use or disclosure of your information.

Law Enforcement

We may share information if necessary, in our good faith judgment, pursuant to lawful request by a court of competent jurisdiction or upon presentation of a valid law enforcement warrant

Legal Action

We may disclose information in special cases when we have reason to believe that this action is necessary to identify, contact, or bring legal action against someone who may have breached our Terms of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our website, or anyone else who could be harmed by such activities.

Successor in Business

We reserve the right to transfer your Personal Information and other information to our successors in business and purchasers of site assets.

How do you access or change your information?

You can review and change certain personal information related to your use of this site (such as your name and contact information). To access your information on this site, simply sign in to your account using your email address and password, and you will be able to edit your personal  in your account profile.

You can also ask us to update your personal information by contacting us as described in the section entitled “Contact Information” below. Please note that you may continue to receive emails from Rockwell Tharp until such requests become effective.

How can you change your preferences about receiving promotional communications?

Rockwell Tharp wants to communicate with you only if you want to hear from us. If at any time you would like to stop future delivery of our email offers, simply follow the removal instructions located at the bottom of each message. This will stop future email offers from us, but won’t stop operational or transactional messages such as email confirmations of your online orders, or customer service communications.

How do we secure your personal information on our site?

We have undertaken commercially reasonable efforts to help provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information.

While we implement the above security measures on this site, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

We will not be liable for disclosures of your Personal Information due to errors in transmission or unauthorized acts of third parties.

What is the policy for visitors from outside the U.S.?

Our site is maintained in the United States. This privacy policy governs the information collected at this site irrespective of where you’re located when you access it, browse it and interact with it. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate or a third-party service provider as described in this privacy policy. Moreover, governmental bodies that have jurisdiction (e.g., courts and law enforcement agencies) may be entitled to access your personal information.

Does the site link to other web sites?

While you are using the site, you may be linked or directed to third party websites outside of the site that are beyond our control. Each of these third parties may have a privacy policy different from ours. For example, you might click on a link or banner ad that will take you off the website. These links and banners may take you to sites of advertisers, sponsors and co-branding partners. We encourage our users to be aware when they leave our site to read the privacy policies of each and every web site that collects Personal Information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

How does Rockwell Tharp protect children?

This site is intended for a general audience and is not targeted or intended for use by children. We will not knowingly request personal information from any person under 16 years of age. If a child under 16 has provided us with Personal Information, we will use all reasonable efforts to delete such information from our database.

Social Media Platforms

This site provides you with the ability to register, log into, “like” or otherwise interact with your social media services, including, but not limited to, Facebook, Instagram, Twitter, Pinterest, YouTube, and other social media services.

These features may enable integration and/or access to your social media accounts. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your Personal Information on those services will be used.    If you choose to log on to or submit information through any of these social media services, your Personal Information will be subject to the applicable social media service’s terms and conditions and your current privacy settings on such social media service. You are encouraged to read all policies and information regarding the applicable social media services to learn more about how they handle your information. By accessing any social media service, you will be assuming the risk that the Personal Information you provide on that service may be viewed and/or used by third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.

Contact Information

For questions about our privacy policy, you can contact us by postal mail at:

Rockwell Tharp Customer Service
755 Grand Blvd
Suite B-105, Unit #217
Miramar Beach, FL 32550

To make choices about receiving promotional communications, to update your personal information, or to place an order, you can contact us: by telephone or by email.


This policy replaces all previous disclosures we may have provided you about our information practices associated with the site. Also, please note that the examples contained in this policy are illustrations only and are not intended to be exhaustive.

Your California Privacy Rights

Rockwell Tharp collects various types of personal information about you both online and offline during the course of our customer relationship. Under California law, if you are a resident of California, you may make a written request to Rockwell Tharp about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, Rockwell Tharp is allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name, if the third party will use it for their direct marketing purposes.

If you would like to exercise your rights under California law, please send your written request to the postal address below. Your written request must include your postal address so that we may provide you with our notice and third party direct marketing opt-out form.

Rockwell Tharp Customer Service
755 Grand Blvd
Suite B-105, Unit #217
Miramar Beach, FL 32550


When you opt-in to the service, we will send you a message to confirm your signup. By opting into messages, you agree to receive recurring automated marketing and informational text messages from Rockwell Tharp for Rockwell Tharp (including reminders about what you left in your online shopping cart). Automated messages may be sent using an automatic telephone dialing system to the mobile telephone number you provided when signing up or any other number that you designate. Message frequency varies, and additional mobile messages may be sent periodically based on your interaction with Rockwell Tharp. Rockwell Tharp reserves the right to alter the frequency of messages sent at any time to increase or decrease the total number of sent messages. Rockwell Tharp also reserves the right to change the short code or phone number where messages are sent. Message and data rates may apply. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. Your wireless provider is not liable for delayed or undelivered messages. Your consent to receive marketing messages is not a condition of purchase. Marketing messages may include abandoned shopping cart reminders. Rockwell Tharp uses cookies to help track items in your shopping cart, including when you have abandoned your shopping cart prior to checkout. This information is then used to determine when to send you a cart reminder message.


Carriers are not liable for delayed or undelivered messages.


You can cancel any time by texting "STOP". After you send the SMS message "STOP", we will send you a message to confirm that you have been unsubscribed and no more messages will be sent. If you would like to receive messages from Rockwell Tharp again, just sign up as you did the first time and Rockwell Tharp will start sending messages to you again.You can cancel any time by texting "STOP". After you send the SMS message "STOP", we will send you a message to confirm that you have been unsubscribed and no more messages will be sent. If you would like to receive messages from Rockwell Tharp again, just sign up as you did the first time and Rockwell Tharp will start sending messages to you again.


Text "HELP" at any time and we will respond with instructions on how to unsubscribe. For support regarding our services, email us at

Transfer of Number

You agree that before changing your mobile number or transferring your mobile number to another individual, you will either reply “STOP” from the original number or notify us of your old number at The duty to inform us based on the above events is a condition of using this service to receive messages.


If you have any questions about your data or our privacy practices, please visit

Messaging Terms Changes

We reserve the right to change or terminate our messaging program at any time. We also reserve the right to update these Messaging Terms at any time. Such changes will be effective immediately upon posting. Your continued enrollment following such changes shall constitute your acceptance of such changes.